Blue Ocean Strategy
W. Chan Kim, Renée Mauborgne
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renée Mauborgne
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Blue Ocean Strategy Essay Topics
1.
Define value innovation and briefly analyze why it is a key factor in blue ocean strategies.
2.
Why is tipping point leadership crucial to the proper execution of blue ocean strategies?
3.
How important is the people proposition in the proper execution of blue ocean strategies? Explain using at least one example.
