In this chapter, the authors emphasize that creative confidence is realized when ideas are put into action rather than kept confined to planning. The chapter urges readers to shift from passive ideation to active experimentation, arguing that real progress in creativity is measured by doing. It opens by challenging the reader to set aside the book and immediately test out a favorite idea, underscoring that unlocking creative potential hinges on action. The tools and exercises presented are designed as bridges to creative confidence, encouraging individuals to practice and iterate rather than waiting for perfection.

The chapter introduces a range of exercises that cater to both individual and group settings. One of the first exercises discussed is “mindmapping”—a method that helps one explore the recesses of one’s thoughts by visually connecting a central challenge with related ideas. This technique is recommended as a way to overcome blank-page anxiety and chart out new, often unexpected avenues for innovation. The authors also propose the “Fifteen Seconds of Brilliance” method, which involves capturing fleeting ideas immediately upon inspiration. The emphasis here is on the importance of not letting these transient moments of insight vanish, as they are the raw material for later innovation.