This principle refers to the proactive attitude encouraged by the authors: taking small, immediate steps rather than waiting for perfect conditions or fully formed ideas. In Creative Confidence, it’s emphasized as a way to overcome fear and hesitation, fostering momentum and creative breakthroughs.

Brainstorming is a group ideation technique that emphasizes quantity over quality, deferring judgment, and building on others’ ideas. The Kelleys use it to illustrate how collaborative, generative environments can lead to innovative solutions when psychological safety is prioritized.

Creative confidence is the central concept of the book, defined as the belief that everyone is creative and capable of generating breakthrough ideas. The authors argue that this confidence can be nurtured through practice, experimentation, and reframing failure as part of the process.