Good Vibes, Good Life reflects substantial shifts in societal attitudes toward wellness, mental health, and self-love, particularly within the context of the digital age and the COVID-19 pandemic. Released in 2018, King’s book found popularity in 2021, at a time when many in the West grappled with the psychological challenges brought on by the pandemic lockdowns. The book’s cultural resonance extends also to the larger social movement toward individual empowerment, emotional well-being, and the influence of media on mental health.

On social media like Instagram, TikTok, and other digital platforms, the concepts of self-care and mindfulness have evolved from niche wellness trends to being seen as integral components of modern life; these interests do not typically rely on scientific research, but instead draw on the vaguely spiritual beliefs stemming from New Age philosophies. King’s teachings on cultivating a positive mindset, embracing self-love, and eliminating negative influences are perfectly suited to this cultural moment, where influencers, motivational speakers, and wellness gurus curate content about wellness and personal development without the need for evidence of efficacy. Likewise, King’s work capitalizes on the cultural desire for quick, accessible solutions to life’s challenges. In a society increasingly oriented toward instant gratification and the constant pursuit of “happiness,” Good Vibes, Good Life provides a step-by-step guide to mental and emotional growth that appeals to the nature of online life, where people seek bite-sized wisdom.