What are the positives and negatives of having increased choices as a consumer? In Schwartz’s view, why do the negatives outweigh the positives?

How does Schwartz characterize the relationship between choice and freedom? How does he establish a nuanced position on this relationship?

According to the author, what is the effect of choice overload on people’s mental health? What other factors in decision-making and mental health may Schwartz have downplayed or overlooked?