Bounded awareness is the tendency not to see, seek, or use information that is readily available and relevant. In Dolly Chugh’s book, the term explains why many people don’t “see” racial bias.

Chugh defines bounded ethicality as “the psychology of “good-ish” people” (8). Being good-ish means being good sometimes, but not all the time. It helps explain why good people do bad things, like ignoring racial bias.

Colorblindness is a racial ideology defined as the belief that race and ethnicity should not influence how people are treated in society. People who are colorblind claim not to “see” race. Chugh notes that color blindness fails to recognize systems of privilege and disadvantage or tailwinds and headwinds.