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Why We Buy

Paco Underhill

Why We Buy: The Science of Shopping

Paco Underhill

  • 58-page comprehensive Study Guide
  • Chapter-by-chapter summaries and multiple sections of expert analysis
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Why We Buy Essay Topics

1.

Describe briefly the “Big Three” attributes of retailing, and for each give an example of how it can go awry in a store. 

2.

Historically, men haven’t been much involved in shopping, but in recent decades they have begun to participate more. Explain two reasons for this trend. 

3.

Retailers often save money by reducing staffing at their stores, but doing so this can lead to reduced store revenues. Why is this so? Explain using two examples. 

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